Innovation Lags

Subido por WorldEconomicForum el 20/12/2011

Watch Henrich Greve on reducing uncertainty to increase production. Innovation lags -- the lag between innovation and adoption -- occurs when there is a delay between a new idea or technology becoming available, and its uptake by industry. While cost and efficiency benefits may be proved in a lab, even the most rational managers can remain uncertain about real world application, and delay adoption. If business can work out how to shrink this lag, new innovations will be adopted more rapidly and business will benefit more immediately from increased productivity. Henrich Greve is a Professor of Entrepreneurship, at INSEAD

Source: http://www.youtube.com/watch?v=kLNYg0k2vdY&feature=plcp&context=C3f4a289UDOEgsToPDskKFpyI45b-e-FVP_Y68WF-T